How the BrandDealRate.com calculator works
We blend real brand-deal benchmarks from thousands of creator contracts managed through Collab with the industry-standard CPM and engagement multipliers that agencies actually use. Know what to charge. Instantly.
1. Platform-specific baselines
Instagram, TikTok, and YouTube each have distinct economics. We start with per-1K-follower baselines tuned to each platform and deliverable type.
2. Engagement as a multiplier
A creator with 50K followers and 7% engagement is worth more to a brand than one with 200K and 1%. We apply an engagement curve, not a flat rate.
3. Niche & geography
Finance, B2B tech, and beauty attract higher CPMs. A US-heavy audience commands a premium over global-tier-3 audiences. We bake both in.
Why most creators underprice brand deals by 40–60%
Brands know their budget. You don't. That asymmetry is why most creators accept the first number they hear — and why a single rate-card template can 2x your next year of income.
You're comparing to the wrong peers
Public "rate card screenshots" on social are usually either outliers or unverified. Our benchmarks come from signed contracts.
You're not pricing usage rights
Organic posting is one line item. Paid whitelisting, repurposing for ads, and exclusivity should each add 25–100%. Most creators give these away.
You're skipping the engagement story
Brands pay for performance. A tight engagement story unlocks premium pricing — which is exactly what BrandDealRate.com automates for you.
Brand deal pricing FAQ
How much should I charge for a sponsored Instagram post?
A solid baseline is $10 per 1,000 followers for a feed post and $15–$25 per 1,000 followers for a Reel, adjusted up or down for engagement, niche, and usage rights. The calculator above applies these multipliers automatically.
How much do TikTok creators charge per branded video?
TikTok rates typically land between $20 and $25 per 1,000 followers for a single branded video. High-engagement creators and premium niches (finance, tech, beauty) often charge 30–50% more.
What's a fair YouTube sponsorship rate?
Integrated 60–90 second sponsor segments typically run $20–$50 per 1,000 subscribers, while dedicated videos can run $50–$100+ per 1,000 subscribers. Because YouTube is views-driven, a CPM-against-average-views model often gives a more accurate number.
Do brands actually pay these rates?
Yes — but only when creators ask. The #1 predictor of getting paid a fair rate is naming a specific, defensible number first. Our estimates are designed to be defensible.
Is my data private?
Yes. We never sell your email. BrandDealRate.com uses your inputs only to personalize your rate card and send occasional creator-pricing tips you can unsubscribe from any time.
Get early access to BrandDealRate Pro
Personalized rate cards, AI-generated negotiation scripts, and brand-fit scoring based on your content. Join the waitlist — we're onboarding creators weekly.